Alexander Perelman

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist
October 13, 2026 • 9 min read
Written by Alexander Perelman
Day 11: The Landing Page That Undid a Google Ads Launch
October 13, 2026 • 10 min read
Written by Alexander Perelman
Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)
October 13, 2026 • 10 min read
Written by Alexander Perelman
From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year
October 13, 2026 • 11 min read
Written by Alexander Perelman
Why a 30-Day Google Ads Guarantee Should Make You Suspicious
October 13, 2026 • 10 min read
Written by Alexander Perelman
Directive vs Disruptive Advertising: Who Pays When Results Stall?
October 13, 2026 • 10 min read
Written by Alexander Perelman
Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money
October 13, 2026 • 10 min read
Written by Alexander Perelman
The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour
October 13, 2026 • 11 min read
Written by Alexander Perelman
An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing
October 13, 2026 • 11 min read
Written by Alexander Perelman
One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On
October 13, 2026 • 10 min read
Written by Alexander Perelman
14 Copy-Ready Passages for AI Search Citations
October 13, 2026 • 11 min read
Written by Alexander Perelman
Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices
October 13, 2026 • 10 min read
Written by Alexander Perelman
More Leads, Flat Pipeline: A Six-Month Agency Postmortem
October 13, 2026 • 11 min read
Written by Alexander Perelman
Your AI Visibility Score Is an Impressions Deck With a New Haircut
October 13, 2026 • 9 min read
Written by Alexander Perelman
By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It
October 13, 2026 • 11 min read
Written by Alexander Perelman
A CPA-Based Agency Fee Can Still Reward the Wrong Results
October 13, 2026 • 9 min read
Written by Alexander Perelman
The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint
October 13, 2026 • 10 min read
Written by Alexander Perelman
Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered
October 13, 2026 • 9 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise
October 13, 2026 • 10 min read
Written by Alexander Perelman
Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS
October 13, 2026 • 10 min read
Written by Alexander Perelman
Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee
October 13, 2026 • 10 min read
Written by Alexander Perelman
How to Price an AEO Retainer That Still Pays at Client Ten
October 13, 2026 • 9 min read
Written by Alexander Perelman
The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk
October 13, 2026 • 10 min read
Written by Alexander Perelman
The 30-Prompt Test for AI Search Visibility
October 13, 2026 • 10 min read
Written by Alexander Perelman

Alexander Perelman

Write the Number Down First: A 12-Point CPA vs ROAS Pre-Flight Checklist

Day 11: The Landing Page That Undid a Google Ads Launch

Your Google Ads Account Is Still Learning (A Letter From Your Agency, Month Seven)

From Smart Bidding to AI Max: The PPC Work Google Automated, Year by Year

Why a 30-Day Google Ads Guarantee Should Make You Suspicious

Directive vs Disruptive Advertising: Who Pays When Results Stall?

Google Ads Learning Phase: The First-Month Beliefs That Cost Beginners Money

The Fee Curve: What a 15% Google Ads Management Fee Costs per Hour

An Open Letter to the VP Choosing Between Tinuiti and Wpromote: Get the Number in Writing

One Account, $10k a Month, 90 Days: The CPA Launch Plan I'd Put My Fee On

14 Copy-Ready Passages for AI Search Citations

Google Ads Management Fees: A Timeline of Shrinking Work and Stubborn Prices

More Leads, Flat Pipeline: A Six-Month Agency Postmortem

Your AI Visibility Score Is an Impressions Deck With a New Haircut

By December 2027, the AI Overview Citation Will Be Worth More Than the Ad Above It

A CPA-Based Agency Fee Can Still Reward the Wrong Results

The 90-Day Google Ads Bill: $4k Retainer vs. 15% of Spend vs. a Flat-Fee Sprint

Will an AEO Tool Get You Cited, or Just Tell You You’re Missing? Seven Questions Answered

Before You Sign a Performance-Based Ads Deal, Check Who Gets Paid When Costs Rise

Onboard a White-Label AEO Client in an Afternoon Without Touching Their CMS

Teardown: The Performance Guarantee That Lets an Agency Keep Its Fee

How to Price an AEO Retainer That Still Pays at Client Ten

The Performance-Pricing Glossary: 18 Contract Terms That Decide Who Carries the Risk

The 30-Prompt Test for AI Search Visibility